By – Prakarsh Kastwar
Netflix’s data includes over 18,000 titles, including thousands of films and episodes that generated between 50,000 and 100,000 hours of viewing time.
Netflix Inc. is prepared to provide its viewership figures. The first of what Netflix claimed will be regular releases, the company provided global midyear audience numbers for every title on its service on Tuesday.
Most watched shows
According to Netflix, the political thriller The Night Agent was the most-watched title internationally in the first half of 2023, producing 812.1 million hours of viewing. Season 2 of the family drama Ginny & Georgia followed, as did the premiere of The Glory, a South Korean serial. When all seasons of a show are considered, Ginny & Georgia had the largest audience.
What prompted Netflix to release information ?
The Netflix revelation — the most extensive ever for any streaming service — comes after a months-long battle between Hollywood labor groups and major companies. Following two strikes, writers and actors received more pay for their work in streaming, and their pay is contingent on firms like Netflix disclosing more US viewer data.
The corporation is now providing a more in-depth look at what individuals are seeing to all parties involved, including suppliers, rivals, and viewers.
“During the past 16 years of streaming, one consistent has been individuals requesting additional viewership data,” co-CEO Ted Sarandos of Netflix stated during a conference call with reporters. According to him, there was “mistrust over time” between creatives and the lack of transparency.
For many years, Netflix declined to provide audience statistics, and other big streaming services adopted a similar stance. At first, the creative community in Hollywood was grateful to be exempt from the Nielsen audience ratings that are so important for broadcast and cable television shows.
Recently, authors and producers have challenged Netflix, claiming that it hides audience statistics in order to avoid paying more for its most successful shows. The streaming behemoth has begun to reveal more information. Its coverage includes audience data for a few popular titles as well as weekly top 10 lists of the most-watched movies and TV shows in English and other languages.
Netflix, based in Los Gatos, California, also releases these lists for different nations, albeit they do not contain the number of hours watched. The top ten lists have provided the public a decent idea of which shows are popular, but they do not provide numbers for the vast majority of titles accessible.
The data, which was revealed on Tuesday, includes over 18,000 titles, including thousands of films and television episodes that generated between 50,000 and 100,000 hours of viewing time.